5 Questions with Martha Small
Being a fourth generation Austinite, Austin Portfolio Real Estate agent Martha Small knows this city inside and out. From growing up here, raising a family and being a top producer at a luxury real estate boutique firm, Martha is dedicated to the growth and up-keep of our community.
We sat down with Martha to find out more about how she balances her time between spending quality time with her family and navigating buyers and sellers through the luxury real estate market while building lifetime relationships.
1. What do you enjoy the most about being in real estate and the Austin real estate industry more specifically?
No two days are the same. I love the challenge of keeping up with real estate trends, finding the perfect home for my clients as well as introducing people to Austin in a concierge fashion. I am a connector – I like solving the puzzle by bringing people together and introducing folks to new places and vendors here in town. A recent favorite was a client texted me on a Sunday afternoon that they wanted to buy a new Chevrolet Tahoe. I texted another client, who is a Chevrolet car dealer in town and connected the two. The client’s first new Tahoe was delivered to his house the next day…literally between a total of 3 text messages. Wild! It’s about more than just the house.
2. Being a 4th generation Austinite, tell us some of your and your family’s favorite places to go in town.
You will often times find us at neighborhood restaurants like Maudie’s Tex-Mex and P. Terry’s Burger Stand with the kids. On date nights, we prefer Jeffrey’s Bar, Red Ash and an all-time fave is a late afternoon Clark’s patio lunch. In the summer, we swim at local pools a lot and get out on Lake Austin whenever possible. Our kids can ski and wakeboard so watching them show off is a lot of fun. They are involved in many sports at WAYA (West Austin Youth Association) so evenings and weekends get filled there as well.
3. You have 2 children of your own, Charles and Kate. What makes Austin a great place to raise a family?
It is a big small town. You really can get from one side of town to the other in 20 minutes or so (barring traffic). It is completely friendly, laid-back and you can play outside 300 days out of the year. It is not showy, it is not terribly pretentious and its location in the middle of the country allows for easy airplane trips to both coasts.
4. What would you say is the key to the success you’ve had in real estate?
I think the key to my success is authenticity. I really don’t blow any steam – what you see is what you get. So I am very honest with my clients. I always say, “I am not the one paying the mortgage,” so the final decision is always theirs, but it is my duty to weigh pros and cons. I like to think into the future of what it will be like to sell the house again. I have grown my business with a core group of clients – my business is 100% referral based, which I think says a lot for those that I work with. If their experience was strong enough to recommend me to their mom, dad, grandparent, work colleague and best friend, I have done something right. I also do not pigeonhole myself into a certain “type” of home: I work with first time home buyers, move ups, move outs, luxury and everything in between.
5. Tell us about the charities you are involved in and why they’re close to your heart.
I was raised in a family of service and taught to always give back so I have worked with many many charities in Austin. To name a few (in no particular order of favorites) – Helping Hand Home, Seton Family of Hospitals and Clinics, The Contemporary Art Museum, Wonders and Worries and West Austin Youth Association (WAYA). While not a charity, I have always been involved in fundraising for my children’s schools including WAYA, Westminster Presbyterian Day School and currently Casis Elementary.
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