5 Questions with Jacquelyn Einaugler
Whether selling a multi-million dollar property or looking to purchase a first home, Austin Portfolio Real Estate agent Jacquelyn Einaugler draws from her knowledge of the highly-charged Austin market and vast experience as a public relations practitioner to educate her clients, create excitement surrounding a property and establish a life-long relationship built on trust.
We sat down with Jacquelyn to find out more about how she balances her successful real estate business while raising two daughters with her husband and finding time to enjoy everything the vibrant city of Austin has to offer.
Tell us more about your previous career in public relations and how this benefits your clients.
Prior to getting into real estate, I worked in public relations for many years. I have represented a wide range of companies, from Lenovo to Dunkin’ Donuts, planning, managing and executing events for 200+ media to creating consumer-focused initiatives. Additionally, I have arranged for CEOs to ring in the NASDAQ bell and drafted their messaging in times of crisis. This experience gave me the opportunity to learn to work with personalities from across the globe and allowed me to develop an arsenal of tools that I can pull out depending on the situation.
As Realtors®, we know that first impressions matter and excitement for a property is highest within the first two weeks on the market; therefore, when working with a seller, I often think of their home similar to a PR product launch. Who is the target audience and how do I attract as many people as possible to create excitement and buzz around the property? I generate an individual marketing plan for each property and deliver it to the seller so they know what I am working on week by week. I look at the current competition, the activity in the neighborhood, the attributes of the house and also take into account the sellers’ goals and preferred timeline. Even proven tactics can be tweaked for each scenario and I believe, as your Realtor®, it is my job to never be complacent. Reports are generated weekly so they can see activity on the property, feedback, overall market changes and what they can expect next.
What do you want your clients to walk away with in regards to their experience working with you after a real estate transaction has closed?
First and foremost, I want them to feel like we achieved their goal. Prior to even signing a contract with a seller or buyer, I like to sit down with them and understand their short and long term real estate goals. When someone has decided to buy or sell a property, there is typically a life change or a financial goal that is driving this decision. I want to understand what that is and why this is important for my clients so I know what success looks like to them.
Outside of that, I really want my clients to walk away knowing they have my support, knowledge and friendship well beyond the transaction. I continue to stay engaged and am here for them when they are in need, beyond just real estate.
Like many people in Austin, you relocated here. What brought you to Austin and what do you share about this city when you’re working with clients who are relocating here?
I relocated to Austin from New York City in 2011. My husband and I had visited the city a few times previously and loved it! We were constantly talking about our trips to Austin. When a job opportunity presented us the chance to move here, we immediately jumped at it and have never looked back. Austin is an eclectic city and there really is a neighborhood to match everyone’s preferred lifestyle. Whether you are looking for walkability and proximity to downtown, access to the lakes, highly-ranked schools or a golf community, there is a neighborhood that will suite your needs. As you consider moving here, I would highly suggest you take time to go through a lifestyle questionnaire. I will ask you several questions so I can really start to understand your daily routine, how you like to spend your free time and what your desires are for your next home. From there, we can identify 3-5 neighborhoods that best fit you. If your timeline allows, I recommend exploring the area and nearby amenities, restaurants and shops. If you like to take a run in the morning, strap on your shoes and jog around the streets or nearest hike and bike trail. See if the neighborhood feels like a fit. You are purchasing more than just a home when you are moving here and I like to ensure that the whole package is a fit.
Your family resides in the Mueller neighborhood in Austin. Tell us more about the area and some of your “go to” places people should try.
My family and I moved to Mueller in 2014 when my eldest daughter was just one year old and it has been a great neighborhood to raise our family. We have continued to watch the area explode with more residents, restaurants and activities in that time. You will find us at the Farmer’s Market every Sunday, and now sometimes Wednesday evenings as well. We love to enjoy an early dinner with kids at L’Coa d’Oro. Not only is the food award-winning, the owner and General Manager Adam Orman always makes us feel welcomed at each visit. My mornings have gotten even better now that Halcyon is just a few walking blocks away; I am addicted to my morning cappuccino.
I feel fortunate to be able to run into the Thinkery, Austin’s Children’s Museum, on a whim and have also held several client and neighborhood appreciation events at the Alamo Drafthouse. There are so many businesses to mention; I just love this walkable neighborhood!
Being a mom of two young girls, what do you hope they learn from you as they watch you run a successful real estate business?
Right now especially, it is an interesting time to be raising two girls. I am highly aware of all the stigmas and obstacles that they will have to overcome. If I am being honest, I am still working on being a mom that they are proud of and look up to and this is something that I think about daily. They are my why. If they do learn from watching me, here are a few things I hope they take away:
- To know that they can have or do anything but that does not mean it will be handed to them. They will have to develop the discipline to work for it.
- To learn the joy of helping other people find their happiness.
- To know that only they can define who they are, no one else can. And it is okay to change that definition as they grow and change.
- To see that education does not stop after college and to continue to challenge themselves and learn throughout life.
- To set huge goals, then create a plan to achieve them.
- To have the confidence to speak their mind always and know what they say has value
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